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Type
or clearly print several short paragraphs describing your subject.
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Put
the most important information into the first two paragraphs.
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Add
a headline that briefly describes the most important benefit or news
of the press release.
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If
the release is about a new product or service provide specifications
or special features that set it apart. Avoid promotional language
about your product or company.
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Include
a contact name, address, and phone number to which reader inquiries
should be sent (include an e-mail address if you have one).
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Optional:
A photo of any size. Photos will be cropped to fit the available
space. If you are mailing the information please clip, (do not
staple), the photo to your release. Avoid writing on the back of the
photo. If you want the photos returned be sure to include a self
addressed envelop otherwise the photos will not be returned.
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Email your press release to the address shown below.